Abelson Sports, a leading provider of sports data solutions, has gone live with its Football Player Markets (FPM) with BVGroup, one of Europe’s most established gaming operators.
The renewed deal sees BVGroup reintegrate Abelson’s FPM package, focused on goalscorer pricing, enhancing its football offering across both its B2C sportsbook brand and a growing portfolio of B2B partners.
The deployment includes coverage from around the world for both domestic and international competitions including expanded coverage from Brazil, giving BVGroup customers access to a broader range of football markets.
The integration allows BVGroup to seamlessly join the FPM feed via Abelson’s existing distribution framework, that allows operators instant access to an expansive range of player betting options.
The partnership marks a welcome return, with BVGroup having previously worked with Abelson Sports.
Abelson Sports’ latest collaboration highlights its continued leadership in delivering flexible, high-performance player market solutions, helping operators quickly expand their football content with minimal development and maximum reliability.
Reuben Thomas, Sales Director at Abelson Sports, said:
We’re delighted to see BVGroup powering their player markets with our Football Player Markets product. Their reputation for innovation and quality aligns perfectly with our mission to deliver reliable, data-rich pricing that enhances the football betting experience.
Eoin Ryan, Director of Sportsbook & e-Gaming at BVGroup, added:
Abelson’s coverage, speed and accuracy make them a trusted supplier for our player market needs. Having worked together previously, we know the value they bring, and we’re pleased to have renewed our collaboration. We look forward to exploring more opportunities together in future as we build towards next year’s World Cup.
