Todd Greenberg Raises Revenue Concerns Over Future of Bilateral ODI Cricket

Cricket Australia chief executive Todd Greenberg has raised concerns about the financial fallout that could follow if bilateral ODI cricket is stripped from the international calendar, even as he acknowledged the format needs more context and stakes to stay relevant.

Speaking in Darwin during Australia’s opening Test against Bangladesh, Greenberg responded to ICC CEO Sanjog Gupta’s recent remarks that the age of loosely scheduled bilateral series must end, with the ODI format’s future tied more closely to the World Cup cycle.

Greenberg Backs Need For More Context In Bilateral ODIs

Greenberg confirmed that Gupta had delivered similar messages during a visit to Cricket Australia’s Melbourne offices, and he broadly agreed with the direction of that thinking. He said matches need to carry weight and consequence for players and fans alike, but stressed that boards cannot simply erase bilateral ODIs without addressing what replaces the revenue those fixtures generate.

Broadcast deals across the cricketing world lean heavily on bilateral ODI content, and Greenberg made clear that any restructuring has to account for that commercial reality. He described the situation as a balancing act between short-term broadcast obligations and long-term structural reform, adding that creating meaning within the calendar remains important even though achieving it will not happen quickly or easily.

Greenberg currently sits on the ICC working group tasked with finalising the Future Tours Programme for the 2028-31 cycle, and the same group is also sketching an early outline for 2032-35.

His comments suggest Cricket Australia will push for a format that retains context-heavy fixtures while protecting the financial base bilateral cricket provides to member boards, particularly those without the bargaining power of the bigger nations.

Squad Size Push Gains Momentum Ahead Of World Cup

Beyond the FTP discussions, Greenberg addressed Australia coach Andrew McDonald’s call for larger squads at the upcoming ODI World Cup, a request driven by changes to the tournament format. Greenberg said Cricket Australia has pushed the issue directly with the ICC after McDonald made his position clear internally.

He noted that several other countries have raised similar concerns, and that squad-size flexibility has become a live topic on the ICC’s agenda as boards adjust to the revised structure of the event.

Associate Nations Left Out As Format Shrinks

On the reduction of Associate teams in the ODI World Cup, Greenberg said Cricket Australia did not push hard against the change, noting that the decision appeared to arrive with limited consultation beforehand. He said the shift likely reflects an effort to maximise commercial returns from the tournament, while acknowledging that some Associate nations have expressed frustration publicly.

Greenberg suggested the T20 World Cup, which is expanding to include more Associate sides, offers those nations a more realistic pathway into ICC events going forward. He confirmed Cricket Australia supports that broader strategy, even as the ODI World Cup narrows its field.

Greenberg’s comments arrive as the ICC continues shaping the next FTP cycle, with bilateral ODI cricket’s structure, revenue model and place in the international calendar all still under active discussion among member boards.

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The post Todd Greenberg Raises Revenue Concerns Over Future of Bilateral ODI Cricket appeared first on JeetWin Blog.

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