EvenBet Gaming has officially rebranded as Evenbeter, marking a significant milestone in the company’s evolution.
The new brand identity reflects a broader transformation that has taken shape across the company over time.
Building on more than two decades of leadership in online poker, EvenBet Gaming has continuously expanded its global footprint, pioneered market-defining innovations like its One Click Poker Games and grown its portfolio to include a robust turnkey casino platform and game aggregator.
Today, backed by key international licences, the company powers over 200 projects across 41 countries, reaching a combined base of 48 million players. During this period, the company has also tripled its workforce, uniting talent from 20 countries to build a truly global organisation.
This continuous progress has driven a deeper evolution in the company’s business philosophy, strategic vision, and product pipeline, making the transition to Evenbeter a natural next step.
The transformation extends beyond the company’s technology and product portfolio. EvenBet Gaming has evolved from a software supplier into a closer, more customer-focused technology partner. It has built a dedicated Customer Success team and strengthened the way it works with clients and supports their businesses over the long term.
The company has also transformed its internal processes, moving from intuitive management to a more structured approach supported by shared values. These changes have helped unite and motivate its growing international team while preserving a strong company culture.
At the same time, EvenBet Gaming has established a stronger and more visible presence within the iGaming industry through distinctive exhibition stands, original market research and a more confident approach to marketing. Evenbeter brings these developments together under a new identity that better reflects the scale, capabilities and character of the company today.
Reinforcing its commitment to compliance and expansion across regulated markets, the company has recently strengthened its European footprint by securing 5-year B2B supplier licences from both the Swedish Gambling Authority (Spelinspektionen) and the Danish Gambling Authority (Spillemyndigheden). These key accreditations open direct pathways for tier-one operators in high-value Nordic jurisdictions to integrate Evenbeter’s software suite.
The new direction comes as operators increasingly look to engage and retain players across multiple product verticals, with Evenbeter positioned to support that shift through its core poker expertise and expanding casino infrastructure.
Dmitry Starostenkov, CEO of Evenbeter, said:
The transition from EvenBet Gaming to Evenbeter is about evolution, not reinvention. Over the years, both our technology and the businesses built around it have expanded significantly. The rebranding reflects an evolution across the whole company, not simply a change of name or an expansion of the product portfolio, but a transformation in how we develop our products, work with clients, operate as an international team and present ourselves to the industry. We have strengthened our customer-focused approach, built a dedicated Customer Success function, introduced innovative poker products and expanded our capabilities with a turnkey casino platform and game aggregator. At the same time, we have grown into a truly international organisation and established a more confident presence in the industry. Poker remains at the heart of our business, while our turnkey casino platform and game aggregator extend the ways we can support our clients. The expertise, reliability and commitment our partners have always trusted remain unchanged. EvenBet Gaming just got Evenbeter.
